Monday, September 12, 2011

What it takes to be a barber...

I have riffed on this at classes and shows live. I have never committed it to "paper".

Over the next few weeks in the Monday blog I will be blogging a list of words describing what I think it tales to be a successful barber.

I welcome comments, debate and discussion on all of it.

What it takes to be a barber:

Dependability - The community is counting on you. If the sign says 9 a.m - Open at 9 a.m. Not 9:15... Not 9:05... Not 9:45. If the sign says 6 p.m. clients can walk in the door until 6 p.m. If your book is light read a book, do some marketing, mail out some coupons. Do something. Do ANYTHING other than leave the shop. Be there when people need you and what you have to offer.

Availability is the key to building business. The barber who is present gets the walk-ins. Walk-ins are repeat requests the next time they come around.

Be the guy (or gal) that others can count on and you will be able to count on building a nice business as a barber.

Be dependable.

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