Jan 12 2009, Rod Stubbs / Andis Roadwork educational program .
Spaces still available.
Call for details and registration.
Cosmetology Training Center
1701 Adams St.
Mankato, MN 56001
contact info- nancy@cosmetologytrainingcenter.com
phone # 507-345-4033
Wednesday, December 30, 2009
week 52, 2009 business builder tip
Here is your Andis /Ivan Zoot / ClipperGuy business builder tip of the week for week 52, 2009.
Go on Vacation – All work and no play makes for a cranky clipper cutter. Enough is enough. It is time to take a week off. Go on vacation. Have a hobby. While you are gone the hair will be growing. There will be plenty of it for you to cut when you return. You will return to the shop fresh and energized. Clients will be happy to see you. You will be ready to provide the kind of service that earned their patronage in the first place and will keep them coming back and sending their friends for many years.
I like this tip, I like 'em all, but I know this one works and is very necessary.
Here is a link for a plane ticket. Buy one and go!
Here is the link to buy the entire ClipperGuy says Get Busy, 52 week Road map to barber greatness book. Get 2010 off on the right foot!
Go on Vacation – All work and no play makes for a cranky clipper cutter. Enough is enough. It is time to take a week off. Go on vacation. Have a hobby. While you are gone the hair will be growing. There will be plenty of it for you to cut when you return. You will return to the shop fresh and energized. Clients will be happy to see you. You will be ready to provide the kind of service that earned their patronage in the first place and will keep them coming back and sending their friends for many years.
I like this tip, I like 'em all, but I know this one works and is very necessary.
Here is a link for a plane ticket. Buy one and go!
Here is the link to buy the entire ClipperGuy says Get Busy, 52 week Road map to barber greatness book. Get 2010 off on the right foot!
Wednesday, December 23, 2009
clippervocab word of the week
The Ivan Zoot, Andis clipper cutting vocabulary word of the week for week 51, 2009 is...
Cadence – A rhythm developed in cutting with an over-comb technique. This helps to maintain evenness and smoothness in the finish of a taper.
This is a very important part of over-comb technique. smoothness begets smoothness. Working in a smooth, repetitive rhythm will smooth out your tapering and smooth out your results. A great way to practice this is with shear-over-comb done with a blendnig shear. Blending shears are more forgiving and a great way to practice. then move up to straight shears, no shorter than 6.5"... then step up to clipper-over-comb.
One of the keys to cadence is "cutting beyond"... this refers to cutting up and out of the section... and keeping on cutting... cutting motion that is not within the section...
I am thinking we will need a YouTube video on this to really make the point... watch for one before the new year.
Cadence – A rhythm developed in cutting with an over-comb technique. This helps to maintain evenness and smoothness in the finish of a taper.
This is a very important part of over-comb technique. smoothness begets smoothness. Working in a smooth, repetitive rhythm will smooth out your tapering and smooth out your results. A great way to practice this is with shear-over-comb done with a blendnig shear. Blending shears are more forgiving and a great way to practice. then move up to straight shears, no shorter than 6.5"... then step up to clipper-over-comb.
One of the keys to cadence is "cutting beyond"... this refers to cutting up and out of the section... and keeping on cutting... cutting motion that is not within the section...
I am thinking we will need a YouTube video on this to really make the point... watch for one before the new year.
Tuesday, December 22, 2009
Return On Investment ?- a marketing calendar.
The following is adapted form an email I recieved. the piece was orig done for cosmetology schools, but it can be applied to any business.
A Tool for Tracking Your Marketing ROI – The Marketing Calendar
As you look back on the marketing efforts your business undertook in 2009, what tactics were most successful? Was a cable spot effective in attracting clients/sales? Did a discount promotion attract new customers? One of the most important tools in crating an effective marketing strategy is measuring the return on investment for various marketing tactics.
If you’re not currently tracking marketing initiatives, the following tool may help you with tracking 2010 marketing. It is adapted from Jay Conrad Levinson’s “Guerilla Marketing for Free – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits.”
The process is as follows:
Create a calendar with 13 rows and 5 columns. This can be done in Excel, Word, or simply on a sheet of poster board.
Title column 1, “Month. Each row below will contain the appropriate month name.
Title column 2, “Focus” which refers to the special focus of marketing that month, whether it’s a free sample, discount, buy-one/get-one free promotion, etc.
Title column 3, “Media” and list any paid media you will be using each month such as newspaper, cable, etc.
Title column 4, “Internet/Social Media” and list the interactive offers you’ll be offering (includes mobile marketing, text marketing, FaceBook coupons, etc.)
Title column 5, “Grade” – This is where you evaluate the effectiveness of each tactic initiated over the course of the year. Be sure to grade each tactic as it is completed.
At the end of the year, you’ll be able to look back and see which marketing initiatives were “A” tactics you’ll want to do again in the upcoming year, and identify those non- “A” and “B” tactics which you’ll want to eliminate.
I will be sharing more ideas like this in the coming weeks and months. As the recovery unfolds, now it the time to stake your claim on the business opportunities to be had.
For more great, quick and easy business building ideas, have a look at my book, Big Small Business, Ivan Zoot's 52 week road map to small business greatness.
http://www.blurb.com/bookstore/detail/916665
A Tool for Tracking Your Marketing ROI – The Marketing Calendar
As you look back on the marketing efforts your business undertook in 2009, what tactics were most successful? Was a cable spot effective in attracting clients/sales? Did a discount promotion attract new customers? One of the most important tools in crating an effective marketing strategy is measuring the return on investment for various marketing tactics.
If you’re not currently tracking marketing initiatives, the following tool may help you with tracking 2010 marketing. It is adapted from Jay Conrad Levinson’s “Guerilla Marketing for Free – Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits.”
The process is as follows:
Create a calendar with 13 rows and 5 columns. This can be done in Excel, Word, or simply on a sheet of poster board.
Title column 1, “Month. Each row below will contain the appropriate month name.
Title column 2, “Focus” which refers to the special focus of marketing that month, whether it’s a free sample, discount, buy-one/get-one free promotion, etc.
Title column 3, “Media” and list any paid media you will be using each month such as newspaper, cable, etc.
Title column 4, “Internet/Social Media” and list the interactive offers you’ll be offering (includes mobile marketing, text marketing, FaceBook coupons, etc.)
Title column 5, “Grade” – This is where you evaluate the effectiveness of each tactic initiated over the course of the year. Be sure to grade each tactic as it is completed.
At the end of the year, you’ll be able to look back and see which marketing initiatives were “A” tactics you’ll want to do again in the upcoming year, and identify those non- “A” and “B” tactics which you’ll want to eliminate.
I will be sharing more ideas like this in the coming weeks and months. As the recovery unfolds, now it the time to stake your claim on the business opportunities to be had.
For more great, quick and easy business building ideas, have a look at my book, Big Small Business, Ivan Zoot's 52 week road map to small business greatness.
http://www.blurb.com/bookstore/detail/916665
Monday, December 21, 2009
weekly business tip, week, 51, 2009
Here is your Andis/Ivan Zoot get busy business building tip of the week for week 51, 2009.
Say goodbye and thank you – Your goodbye should be as strong as your greeting was when a client/customer showed up. Acknowledge all as they depart. A simple “thank you, come again” will go a long way. This goes for all cutters and all clients. The owner sets the tone for the entire shop. By thanking all clients, not just the ones you personally cut, you build a sense of teamwork and shop community. Employee turnover is far less likely to lead to client turnover if clients feel they have a personal connection to the owner, the shop and the community.
This one is simple, but powerful. With 2009 drawing to a close we will be looking ahead to next year. The weekly business builder tips from my ClipperGuy Says... Get Busy book will start over... week 1 will be published, that is right, in week 1 of 2010... and on we will go. If you started following these weekly tips late in the year... this is your opportunity to start over with me and your fellow business builders.
If you like these tips but are impatient, and want them all NOW... click here for the link to buy the ClipperGuy Says get Busy book.
Say goodbye and thank you – Your goodbye should be as strong as your greeting was when a client/customer showed up. Acknowledge all as they depart. A simple “thank you, come again” will go a long way. This goes for all cutters and all clients. The owner sets the tone for the entire shop. By thanking all clients, not just the ones you personally cut, you build a sense of teamwork and shop community. Employee turnover is far less likely to lead to client turnover if clients feel they have a personal connection to the owner, the shop and the community.
This one is simple, but powerful. With 2009 drawing to a close we will be looking ahead to next year. The weekly business builder tips from my ClipperGuy Says... Get Busy book will start over... week 1 will be published, that is right, in week 1 of 2010... and on we will go. If you started following these weekly tips late in the year... this is your opportunity to start over with me and your fellow business builders.
If you like these tips but are impatient, and want them all NOW... click here for the link to buy the ClipperGuy Says get Busy book.
Friday, December 18, 2009
Answers to questiosn
Taper, Fade, Blend, what is the difference? Are they the same?
Good question.
Below are the definition s taken straight from my book , ClipperGuy says, Talk the Talk, My Complete Clipper Cutting Glossary. You will enjoy this book if you are an enthusiastic clipper cutter.
Blend – To create a smooth, seamless transition from a tapered section of a haircut into an area of greater length.
Fade – A term somewhat interchangeable with “taper”. Fade is typically used in the textured market. Fading does not have to be limited to the perimeter. A fade can occur higher up the head at the crestline or beyond as well. A fade is characterized by a look that is higher and shorter, with a lighter finish.
Taper – A progression of length in a graduated haircut where length increases from the perimeter towards the interior.
Blending refers to transitions without demarcation... at any length or style.
Fade and taper can be used somewhat interchangeable, however, generally... fade refers to cuts that are higher up the head, shorter in length and lighter (more scalp exposure) in overall finish...
Conversely, Taper can be thought of as haircuts that are longer in length, lower down the head and darker (more scalp coverage) in overall finish.
Here is an image of a classic fade.
Here is an image of a classic taper.
Look at all my ClipperGuy says books here.
Good question.
Below are the definition s taken straight from my book , ClipperGuy says, Talk the Talk, My Complete Clipper Cutting Glossary. You will enjoy this book if you are an enthusiastic clipper cutter.
Blend – To create a smooth, seamless transition from a tapered section of a haircut into an area of greater length.
Fade – A term somewhat interchangeable with “taper”. Fade is typically used in the textured market. Fading does not have to be limited to the perimeter. A fade can occur higher up the head at the crestline or beyond as well. A fade is characterized by a look that is higher and shorter, with a lighter finish.
Taper – A progression of length in a graduated haircut where length increases from the perimeter towards the interior.
Blending refers to transitions without demarcation... at any length or style.
Fade and taper can be used somewhat interchangeable, however, generally... fade refers to cuts that are higher up the head, shorter in length and lighter (more scalp exposure) in overall finish...
Conversely, Taper can be thought of as haircuts that are longer in length, lower down the head and darker (more scalp coverage) in overall finish.
Here is an image of a classic fade.
Here is an image of a classic taper.
Look at all my ClipperGuy says books here.
Thursday, December 17, 2009
Book Review, 2 in 1 week - Social media
I just finished reading my second book for the week. Both on the subject of social media and how it is impacting business today... and how a brand might make the most of the opportunities these tools represent. These are both must read titles for anyone in marketing today and anyone who thinks they are to make an impact with these tools... and anyone wishing to avoid common mistakes about these tools.
The number one thing I learned form these books is that I thought I understood the tools I was using and how they work and I was wrong... in some cases, 180 degrees wrong.
It is all about the power of the people, the power of just 1 people and the power o groups of people... it is not about the interesting content and creative things I can produce and share... it is more about creating a hub around which OTHERS can produce and me (us) (the brand) (the company) can support them in doing it... support through a community place to share it... support through linking, blogging and tweeting OTHERS stuff... and in some cases just staying out of the way... and LISTENING... and when and where, RESPONDING... or not to it all... That is where it gets dicey... I see some of the art and science of it all in knowing when and where to jump in and when and where to just sit quietly on the sidelines... and You all know how good I am at "sit quietly"
One of the big ah Ha's! of the book for me is that I need to turn my video camera around and turn over the content of our YouTube videos to the users and customers of our tools...
McConnell and Huba's earlier book... Creating Customer Evangelists... this next book is a perfect, natural follow up... spoke of creating these evangelists... they are out there... then new opportunity is cranking up their volume and seeing these evangelists scream through the channels that have developed to facilitate this evangelism.
Citizen Marketers, McConnell and Huba - Link to the book is below.
http://www.amazon.com/Citizen-Marketers-When-People-Message/dp/1419596063/ref=sr_1_2?ie=UTF8&s=books&qid=1261060615&sr=8-2-spell
The earlier book referred to here as well...
Creating Customer Evangelists, link here:
http://www.amazon.com/Creating-Customer-Evangelists-ISBN-9780793155613/dp/B001G427OQ/ref=sr_1_2?ie=UTF8&s=books&qid=1261061433&sr=8-2
The number one thing I learned form these books is that I thought I understood the tools I was using and how they work and I was wrong... in some cases, 180 degrees wrong.
It is all about the power of the people, the power of just 1 people and the power o groups of people... it is not about the interesting content and creative things I can produce and share... it is more about creating a hub around which OTHERS can produce and me (us) (the brand) (the company) can support them in doing it... support through a community place to share it... support through linking, blogging and tweeting OTHERS stuff... and in some cases just staying out of the way... and LISTENING... and when and where, RESPONDING... or not to it all... That is where it gets dicey... I see some of the art and science of it all in knowing when and where to jump in and when and where to just sit quietly on the sidelines... and You all know how good I am at "sit quietly"
One of the big ah Ha's! of the book for me is that I need to turn my video camera around and turn over the content of our YouTube videos to the users and customers of our tools...
McConnell and Huba's earlier book... Creating Customer Evangelists... this next book is a perfect, natural follow up... spoke of creating these evangelists... they are out there... then new opportunity is cranking up their volume and seeing these evangelists scream through the channels that have developed to facilitate this evangelism.
Citizen Marketers, McConnell and Huba - Link to the book is below.
http://www.amazon.com/Citizen-Marketers-When-People-Message/dp/1419596063/ref=sr_1_2?ie=UTF8&s=books&qid=1261060615&sr=8-2-spell
The earlier book referred to here as well...
Creating Customer Evangelists, link here:
http://www.amazon.com/Creating-Customer-Evangelists-ISBN-9780793155613/dp/B001G427OQ/ref=sr_1_2?ie=UTF8&s=books&qid=1261061433&sr=8-2
Wednesday, December 16, 2009
Class notes, sassoon hair cutting
A friend and clipper cutting enthusiast, Jim Durkin recently completed a hair cutting class at Sassoon. he shared the following notes for the program with me. He and I had had some conversation of the definitions of some iems related to hair cutting. These are Jim's reflections on the terms and how the Sassoon team shared their interpretations. Very insightful. I have no argument with the terms as defined and their application of them. I might explain things differently, but I fully agree with their principles and concepts. I thought any hair cutter would find these interesting. I offer up a big thank you to Jim for sharing from his experiences.
I have included a link here for the Sassoon Academy if you want to build on your skills too!
http://www.sassoon.com/academy/
Jim offers up the small disclaimer that these remarks are transcribed from his notes. There may be room for slight variation from what was said to how he captured it. No intent to miss quote any of the instructors who shared so much with him.
Took the ABC course of cutting by Sassoon. They mentioned a few things about how they see graduation and tapering. At the last hair show in Atlanta I think you had inquired about these. My instructor, Don Haidl, said others outside of Sassoon might see the terms differently. They saw graduation as using 1 to 89 degrees of elevation. They broke it up into external graduation as 1 to 45 degrees and internal graduation as 46 to 89 degrees. Graduation was a build up of weight.External graduation: A heavier build up of weight Develops a weight line with widest part being where the weight build up stops Is below the occipital bone It helps fill in the head shape by creating width Makes head shape better where it may lack Internal graduation: Used where not so much weight is needed but still some width would help It is seen as build up above the occipital bone It does not have a weight line because the build up does not stop They described it as any time you worked above the occipital bone Weight is higher and not so heavy compared to external graduation.Layering was a removal of weight created by lifting the hair 90 degrees or higher. They went on to describe:a. Flat layering as an even removal of weight that will even out the head shape. It builds corners if hair on side is pulled to plane parallel to side and hair on back is pulled to a plane behind the head. b. Convex layering as removal of weight following the head shape. It does not contribute to maintaining length and it will be round.c. Concave layering as creating an anti-head shape with shorter hair internally and longer hair externally. This will remove the most amount of hair compared to other layering. The more extreme it is the harder it will be to have it suitable for the client.Bottom line is they saw graduation as a build up of weight and layering as a removal of weight. They kept repeating that haircutting was to give the most flattering/suitable head shape for the client by adding or subtracting as needed.
I have included a link here for the Sassoon Academy if you want to build on your skills too!
http://www.sassoon.com/academy/
Jim offers up the small disclaimer that these remarks are transcribed from his notes. There may be room for slight variation from what was said to how he captured it. No intent to miss quote any of the instructors who shared so much with him.
Took the ABC course of cutting by Sassoon. They mentioned a few things about how they see graduation and tapering. At the last hair show in Atlanta I think you had inquired about these. My instructor, Don Haidl, said others outside of Sassoon might see the terms differently. They saw graduation as using 1 to 89 degrees of elevation. They broke it up into external graduation as 1 to 45 degrees and internal graduation as 46 to 89 degrees. Graduation was a build up of weight.External graduation: A heavier build up of weight Develops a weight line with widest part being where the weight build up stops Is below the occipital bone It helps fill in the head shape by creating width Makes head shape better where it may lack Internal graduation: Used where not so much weight is needed but still some width would help It is seen as build up above the occipital bone It does not have a weight line because the build up does not stop They described it as any time you worked above the occipital bone Weight is higher and not so heavy compared to external graduation.Layering was a removal of weight created by lifting the hair 90 degrees or higher. They went on to describe:a. Flat layering as an even removal of weight that will even out the head shape. It builds corners if hair on side is pulled to plane parallel to side and hair on back is pulled to a plane behind the head. b. Convex layering as removal of weight following the head shape. It does not contribute to maintaining length and it will be round.c. Concave layering as creating an anti-head shape with shorter hair internally and longer hair externally. This will remove the most amount of hair compared to other layering. The more extreme it is the harder it will be to have it suitable for the client.Bottom line is they saw graduation as a build up of weight and layering as a removal of weight. They kept repeating that haircutting was to give the most flattering/suitable head shape for the client by adding or subtracting as needed.
Tuesday, December 15, 2009
Ivan Zoot book review - Socialnomics
I recently finished reading the book Socialnomics (link below). For anyone who is interested in the wide world of Web 2.0 and social media this is a must read. A lot of great, relevant, timely information.. Great for personal users of these web opportunities. Also very important for anyone trying to leverage these tools to build and grow business and relationships with/for a brand. I learned a lot and you will too. Love to hear your thoughts. My copy has been returned to my library... got get yours!
http://www.amazon.com/Socialnomics-social-media-transforms-business/dp/0470477237/ref=sr_1_1?ie=UTF8&s=books&qid=1260885664&sr=8-1-spell
http://www.amazon.com/Socialnomics-social-media-transforms-business/dp/0470477237/ref=sr_1_1?ie=UTF8&s=books&qid=1260885664&sr=8-1-spell
Andis clipper classes in Minneapolis, MN
From yesterdays blog... Here is the web site for the educator who is doing these programs.
http://www.rodstubbs.com
Have a lookie and sign up today.
http://www.rodstubbs.com
Have a lookie and sign up today.
Monday, December 14, 2009
Rod Stubbs, Andis education opportunity, Minneapolis, MN
Rod Stubbs is a talented educator who has creates some exciting new clipper and men's hair cutting education. Andis is supporting him and his programs. Rod has a hands-on event scheduled for January 12, 2010. Space is very limited. If you live/work in the Minneapolis, MN area and are in need of some GREAT education... Please use the contact number provided to get in on this class opportunity. I will be posting other classes Rod offers in 2010. Stay tuned here for others. please email us and let us know what you learn.
Tuesday, January 12th - 2010
Lakeville, MN (twin cities south suburb)
Hands-on class from 9:00-5:00
Contact person is: Dawn # 952-469-9824
Tuesday, January 12th - 2010
Lakeville, MN (twin cities south suburb)
Hands-on class from 9:00-5:00
Contact person is: Dawn # 952-469-9824
Thursday, December 10, 2009
Drawing winner announced!
YouTube video announces Andis FREE tool give away drawing winner... Plus 10 bonus second chance winners as well!!!
http://www.youtube.com/watch?v=BG_HyuATpC0
http://www.youtube.com/watch?v=BG_HyuATpC0
Business Builder tip of the week, week 49, 2009
Andis / Ivan Zoot business builder tip of the week, week 49, 2009
I guess it is called preaching to the choir... 'cuz if you are reading this you are already doing it, but, from my book... The tip is...
Surf the web – The internet is your connection to the entire world. Now, and growing every day, the World Wide Web provides instant access to more information than you could ever want. Be selective about what you read, where you look and how you spend your surfing time. Choose to seek out sites and relationships that will help you grow your business. My web site, clipperguy.com is a great place to start. I have posted links to some great clipper cutting related sites there as well.
Since the tip is a bit lame if you are here reading I will offer up some good links as value add... stuff if came up with when I tried a few key word searches on the web today as I was posting this blog.
I will share the key word(s) that I use to search... lets see what we come up with...
"how to fade hair" got me this = a wiki how page...
http://www.wikihow.com/Give-a-%22Fade%22-or-%22Faded%22-Haircut-Hair-Cut-for-Males
"fancy party hair styles" got me this =
http://www.herbalessences.com/us/hairstyles-how-tos-little-pink-style-book/?gclid=CJHKr__3y54CFQIMDQodeToJ9Q
"best professional shampoo" got me this =
http://www.teddiekossof.com/ amazingly a salon in my area... not so amazing as the Google system likely knows where I live...
I guess the important secondary lesson to be learned form this exercise is that these are the types of searches YOUR CLIENTS are doing... so beyond you getting information of value to you... give some thought to the information available to ALL your clients... and prospective ones.
use the web for yourself... but, also, be sure it is being used well for YOU!
I guess it is called preaching to the choir... 'cuz if you are reading this you are already doing it, but, from my book... The tip is...
Surf the web – The internet is your connection to the entire world. Now, and growing every day, the World Wide Web provides instant access to more information than you could ever want. Be selective about what you read, where you look and how you spend your surfing time. Choose to seek out sites and relationships that will help you grow your business. My web site, clipperguy.com is a great place to start. I have posted links to some great clipper cutting related sites there as well.
Since the tip is a bit lame if you are here reading I will offer up some good links as value add... stuff if came up with when I tried a few key word searches on the web today as I was posting this blog.
I will share the key word(s) that I use to search... lets see what we come up with...
"how to fade hair" got me this = a wiki how page...
http://www.wikihow.com/Give-a-%22Fade%22-or-%22Faded%22-Haircut-Hair-Cut-for-Males
"fancy party hair styles" got me this =
http://www.herbalessences.com/us/hairstyles-how-tos-little-pink-style-book/?gclid=CJHKr__3y54CFQIMDQodeToJ9Q
"best professional shampoo" got me this =
http://www.teddiekossof.com/ amazingly a salon in my area... not so amazing as the Google system likely knows where I live...
I guess the important secondary lesson to be learned form this exercise is that these are the types of searches YOUR CLIENTS are doing... so beyond you getting information of value to you... give some thought to the information available to ALL your clients... and prospective ones.
use the web for yourself... but, also, be sure it is being used well for YOU!
Wednesday, December 9, 2009
Great business building idea...
This comes to us from the folks at the American Assn. of Cosmetology Schools... and it can work for any school or salon or shop...
Try it and create your own recovery!
Nice!
During the economic downturn, movies have been a particularly strong sector of the economy, with several recent blockbusters setting box office records. With the holiday movie season getting underway, here is an easy promotional idea schools can use to generate clinic traffic as well as enrollment interest.
Hold a Movie and a Makeover Event
Select a cinema near your school and contact the promotions manager, or general manager. Offer to provide free, in-lobby services for a three-hour time period on a busy movie afternoon/evening. Try to target your appearance to a movie that attracts young women, such as “Twilight.”
You may provide free seated chair massages or a arm, hand and wrist massage in the theater lobby. Another option is to provide a complimentary skin analysis. Make sure every guest leaves with a menu of services from your school, and a coupon for a free or discounted service; or a scholarship.
What you’ll need: A table to staff three students, a massage chair (if you plan on offering massages), three to six students and an instructor, lotion and nail supplies. It’s also good to have a greeter to meet guests as they enter the lobby and direct them to the service area; as well as answer questions from those interested in a beauty career.
Offer to donate tips to a cause in the community such as a United Way agency or CUT IT OUT! Finally, make sure the community knows about your school’s event. Send a brief “Movie and a Makeover” press release to local media outlets letting them know what your school is doing and who tips will benefit. You may also ask the promotions manager if you can distribute coupons at the box window.
Finally, be sure someone at the school tracks coupons that come in as a result of the program.
More Next Week
American Association of Cosmetology Schools
http://www.beautyschools.org
9927 E. Bell Rd., Ste. 110
Scottsdale, AZ 85260
800-831-1086 or 480-281-0431
Try it and create your own recovery!
Nice!
During the economic downturn, movies have been a particularly strong sector of the economy, with several recent blockbusters setting box office records. With the holiday movie season getting underway, here is an easy promotional idea schools can use to generate clinic traffic as well as enrollment interest.
Hold a Movie and a Makeover Event
Select a cinema near your school and contact the promotions manager, or general manager. Offer to provide free, in-lobby services for a three-hour time period on a busy movie afternoon/evening. Try to target your appearance to a movie that attracts young women, such as “Twilight.”
You may provide free seated chair massages or a arm, hand and wrist massage in the theater lobby. Another option is to provide a complimentary skin analysis. Make sure every guest leaves with a menu of services from your school, and a coupon for a free or discounted service; or a scholarship.
What you’ll need: A table to staff three students, a massage chair (if you plan on offering massages), three to six students and an instructor, lotion and nail supplies. It’s also good to have a greeter to meet guests as they enter the lobby and direct them to the service area; as well as answer questions from those interested in a beauty career.
Offer to donate tips to a cause in the community such as a United Way agency or CUT IT OUT! Finally, make sure the community knows about your school’s event. Send a brief “Movie and a Makeover” press release to local media outlets letting them know what your school is doing and who tips will benefit. You may also ask the promotions manager if you can distribute coupons at the box window.
Finally, be sure someone at the school tracks coupons that come in as a result of the program.
More Next Week
American Association of Cosmetology Schools
http://www.beautyschools.org
9927 E. Bell Rd., Ste. 110
Scottsdale, AZ 85260
800-831-1086 or 480-281-0431
Tuesday, December 8, 2009
New product review - Clocca Cape
I was provided a sample to test of a neat-O new hair cutting cape. Clocca Cape is a hair cutting cape with a unique, sliding, magnetic closure. It easily adjusts to any neck size. The cape closure concept works really well. The cape is large enough to provide sufficient coverage. Of course, I like the black color of the sample they sent me. It might just be the weather and temperature today, but the cape was generating more static than I usually find with the capes I use every day... might just be the material too... Link provided is to their web site. watch the video to learn how the closure works. Video is clear and easy to understand. The only problem I had with the cape is I can not figure out how to fold it. I laid it out on the floor to try to see the shape... and the wrapping/cloaking concept resulted in them creating a slightly unique shape in that the cape is not just one cut piece of fabric. When laid out you can see it is a few pieces seamed together to create the unique shape... as a result there is some overlap in the shape... If you can figure out how to fold it... please let me know... Might be a great subject for another video... P.S. The video suggests that the cape is not to be machine dried... but washed and then hung dry... good for the environment... better for the fabric life and for the magnets... so... I guess thye do not fold them either... but it was folded in some way when it came in the package. They will be having a booth at the America's beauty Show in Chicago this year... check them out. Bottom line... I like the cape... If I had one with the Andis logo on it... I would use it all the time (hint) http://www.cloccacapes.com/
Monday, December 7, 2009
Caring for HEADS of state
I had a very nice visit to the barber shop in the basement of the U.S. Capitol complex last week. Met Joseph Quattrone. He has been cutting hair in the barber shop in the basement of the U.S. capitol for 45 years. He is a legend cutting legendary American political heads. the 3 chair hop is hard to find and tough to beat. What an amazing situation to be a part of American history in the making in such a way.
Look here for articles on Joe and his career.
Nice to meet you!
http://www.historynet.com/joe-quattrone-barber-to-capitol-hill-interview.htm
And an article on the legendary barbers of Washington, DC area.
http://www.washingtonpost.com/wp-dyn/content/article/2007/05/17/AR2007051702632.html
Look here for articles on Joe and his career.
Nice to meet you!
http://www.historynet.com/joe-quattrone-barber-to-capitol-hill-interview.htm
And an article on the legendary barbers of Washington, DC area.
http://www.washingtonpost.com/wp-dyn/content/article/2007/05/17/AR2007051702632.html
Friday, December 4, 2009
Buisiness builder tip of the week, week 48, 2009
Week 48, 2009 - Andis, Ivan Zoot tip of the week -The final rinse – One of the simplest ways to provide that little extra level of service and create an upgraded client experience is to rinse clients after the clipper cut is completed. Whether or not you shampoo first, a final rinse to float away the clippings leaves a client feeling clean and itch free for the rest of the day. It only takes a few seconds, even less if you have a shampoo bowl at the station. There is no need to shampoo again, although a splash of a minty or menthol conditioner is a nice, refreshing touch. This also sets you up for a final styling and application of styling or finishing product. The use of these products leads very well into the sale of these products.
Thursday, December 3, 2009
useable info - clogged hairspray nozzles
Andis brings you real info that you can really use. An article on how to clean hairspray can nozzles when they clog.
http://www.ehow.com/how_4863483_declog-hairspray-nozzle.html
And here is another...
http://www.oprah.com/article/omagazine/val_omag_200801_spray/1
http://www.ehow.com/how_4863483_declog-hairspray-nozzle.html
And here is another...
http://www.oprah.com/article/omagazine/val_omag_200801_spray/1
Wednesday, December 2, 2009
winter fashion 2009, womens shoes/boots
O.K., I have seen the limits of reasonable fashion. Open toed boots? You are kidding me.
http://www.mizztissa.com/img-blog/open_toe_boots_1.jpg
Saw a pair like this in a store window. Then, just a few min later, saw a similarly inspired style on a pedestrian. Started looking and noticed quite a few pairs with either open toes or similarly inspired cut-outs. This will work great in snow. Highly practical, Not. Some just look plain goofy. Lets see how far this trend goes. See if you can spot any. Read an article a few weeks back in which they were picking on some celebrity fashion choices. Article referred to petite female star wearing ankle boots as looking like she had hooves. They were right... she looked like a little lady billy goat. I cannot get this idea/vision out of my head. makes me chuckle every time I see a pair in a store or see a pair on someone. See pic below.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv_qxqIZUhhE3bWGlUe8oQY3JaSDIR6o21g1kqeJ4itcALrdNlNKsWbS0lkr27dqFgFpPqJmDdkolBv25q5ThoNQub88GOWHhWFzAqQTeTeG8zgMngOayqjmV31lRLinysSP3kCGg061H5/s576/ankle-boots-5.jpg
In the spirit of the Thanksgiving holiday, I am thankful that the world provides me with such entertainment.
http://www.mizztissa.com/img-blog/open_toe_boots_1.jpg
Saw a pair like this in a store window. Then, just a few min later, saw a similarly inspired style on a pedestrian. Started looking and noticed quite a few pairs with either open toes or similarly inspired cut-outs. This will work great in snow. Highly practical, Not. Some just look plain goofy. Lets see how far this trend goes. See if you can spot any. Read an article a few weeks back in which they were picking on some celebrity fashion choices. Article referred to petite female star wearing ankle boots as looking like she had hooves. They were right... she looked like a little lady billy goat. I cannot get this idea/vision out of my head. makes me chuckle every time I see a pair in a store or see a pair on someone. See pic below.
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv_qxqIZUhhE3bWGlUe8oQY3JaSDIR6o21g1kqeJ4itcALrdNlNKsWbS0lkr27dqFgFpPqJmDdkolBv25q5ThoNQub88GOWHhWFzAqQTeTeG8zgMngOayqjmV31lRLinysSP3kCGg061H5/s576/ankle-boots-5.jpg
In the spirit of the Thanksgiving holiday, I am thankful that the world provides me with such entertainment.
Tuesday, December 1, 2009
week 48, 2009, clipper tip
Andis, Ivan Zoot clipper tip of the week, Tip 48 - Don’t Be A Blockhead – Do not block a hard line along the nape. Even fuller looks benefit from a slight tapering here. Some clients may ask for a blocked neckline. Even these will benefit from a slight tapering... But, generally, the best of men's haircutting is centered on the skill of tapering. The taper along the nape line is the hallmark of professional men's grooming. Haircuts with a subtle taper look better longer and grow out more naturally... this adds value for thee client. If all you can do is block a neck line you will lose this haircut to mom or the wife. She will figure out that with a $9 clipper from WalMart she can do as well as you... and she is right. Professional tapering uses both the adjustable blade feature of your clipper as well as skill with a trimmer and fine toothed finishing comb. Bottom line... do not be a blockhead!
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