Tips for trade shows

The following is adapted from an article from the AACS. orig article was for beauty schools, but info works for any business.

Six Tips to Maximize Your Trade Show Exhibit Experience
Winter and spring are prime-time for trade shows, including bridal and prom expos. If your business is planning to participate in an upcoming show, the following tips can help you maximize the experience and generate more qualified leads/sales:
1.) Create an attractive display. There is no need to purchase an expensive table-top or full-size trade show booth. A few inexpensive, pop-up banners or even posters on easels can promote your business name and brand. Invest a small amount of money to create a more professional look than the standard draped table and cardboard hanger sign that comes with most exhibit agreements.
2.) Capture leads by having a drawing for a prize. Be sure to ask a few questions on the drawing form that will help you gauge prospective interest. Once the drawing is completed and the prize is awarded, be sure to enter all entry forms into your database. Even those not interested in a purchase may be down the road.
3.) Conduct demonstrations. Whatever you do, do what you do in some way to create interest and excitement.
4.) Look for fusion marketing opportunities. Identify other exhibitors who sell to the same audience. Use the show to network for marketing opportunities.
5.) Bring a lap-top and play a DVD related to your business.
6.) Generate traffic back to your business by offering coupons for special/free services to everyone who visits the booth.

AACShttp://www.beautyschools.org480-281-0431 / 800-831-1086