The year of the T shirt

2008 is to be the year of the T shirt in the pro beauty industry at shows. Paul Mitchell started it a couple of years back with the separate clothing booth across the aisle from their reg. booth. BTC got into the game big time lately with salon industry inspired offerings. IBS Las Vegas was just swamped with them. Not product or brand connected. Just salon industry themes. Everywhere. Booths with traditional goods had t shirts too. The “just t shirt” booths are the new thing. Graphics, rhinestones, humor, fashion images. Anything goes. And boy do they go. Booths are simple and cheap. Inventory is deep and traffic looks heavy. There is always another opportunity to make a buck in this game.