Moo!

Do you hear that? No, you didn’t. You might if you listen hard. What are you listening for? You are listening for a “Big Moo”. I just finished the book by that name. It is a follow-up to Seth Godin’s Purple cow from a few years back. Your business needs a big moo if it is to survive. The book is a collaboration of insights from the 33 brightest minds in business management today. There is GREAT stuff there. Get it. Read it… hopefully you get it and your organization can benefit from it.