Wednesday, August 2, 2006
Magic Numbers
Where are your magic numbers? I go looking for the magic numbers and many times they are missing…it is a big world out there. Can I find you? Not likely without the magic numbers…Many times I return from a trade show with a hand full of business cards from people I can help or want to help me. I sit down at my desk to do my follow-up and the magic numbers are missing. If I REALLY want to find you I can put forth the effort. If I have to work hard to find you how tough are you making it for your customers? Give me the magic numbers! I know you aren’t trying to build business across the country and around the globe but in today’s world your business card MUST have your area code and zip code. Those 8 numbers make all the difference.
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