This is your Andis / Ivan Zoot / ClipperGuy business Builder tip of the week for week 7, 2010
Offer club cards – Everyone likes to be a member of the club. Club cards for preferred clients, prepaid monthly subscription clients or frequent fliers are great ways build brand loyalty. “buy 10 get 1 FREE” cards are a great way to retain clients. With five punches on the card the client is half way to a freebie. He is not likely to wander off. Prepay clubs, a flat fee for unlimited services for a whole month, quarter or year, are great business builders. Selling a card for an ongoing take-home product discount can be a great retail sales builder. Some shops even use bar codes on the card to manage client file database information. It does not have to be complicated or electronic to be powerful for your shop.
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