Business Builder tip of the week, week 5, 2010

Welcome to your Andis / Ivan Zoot / ClipperGuy business builder tip of the week for week 5, 2010


Rebook – Rebooking, the art of booking a client’s next appointment before they leave the shop, is the single most important non-technical skill that a clipper cutter can develop. Filling spots for the future insures your chair is occupied. Locking in clients for the next cut provides a buffer against competing shops. Setting the interval between cuts discourages appointment stretching. You will see the same client more times in every year, thereby increasing your income even before new clients are recruited.


In a tight economy when clients are prone to stretching the time between appointments this is even more important. 1 more appointment per year for every head that sits in your chair can mean BIG additional $ for you for the year... The stats are amazing... a 6 week client who stretches out to every 8 weeks costs you 25% of your annual revenue... and they still like you and they have not taken their business elsewhere. The flip side... an 8 week client who you can tighten up to visiting every 6 weeks becomes a 33% increase in revenue for the year... and you have spend $0 on advertising, promotion or new referrals.


If you do not take appointments this is the single greatest argument to do so.

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