Own a business?
Manage a business?
Read this book.
Powerful.
Straight shooting.
At time hard to read, tough to take. Makes you thing. Makes sense.
http://www.amazon.com/Search-Obvious-Antidote-Todays-Marketing/dp/0470288590/ref=sr_1_1?ie=UTF8&s=books&qid=1247496597&sr=1-1
In Search of the Obvious
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