week 2, 2010 business builder tip

Here is your Andis / Ivan Zoot / ClipperGuy business builder tip of the week for week #2, 2010.

This one is easy and simple. And applies to all businesses and all employees.

Dress Better – You should be dressing just slightly better than the clients you hope to attract. No gym shoes. Dress slacks or khakis as opposed to blue jeans. You do not have to go all the way to a shirt and tie. Only wear a tee shirt if it has your shop logo on it. The look of a crisp, clean barber jacket can’t be beat for projecting a professional image. You can charge a bit more if you dress better. I have seen barbers in chair rental shops charging four times more than their coworkers. The bigger ticket cutters always dress better.