Here is your Andis, Ivan Zoot, ClipperGuy, business builder tip of the week excerpted from my book, ClipperGuy Says... Get Busy! Click here to buy the entire book if you can not wait all 52 weeks this year to get 'em all.
http://www.blurb.com/bookstore/detail/215247
Week 3
Go short – The best way to build a clientele of clipper cutting and short hair is to wear short hair yourself. Lead by example. Clients look to you for guidance and inspiration. You are the licensed, experienced professional. There are very few busy barbers wearing pony tails. Wearing short hair lets you use and discuss short hair styling products from a powerful perspective. Getting your hair cut frequently keeps you in touch with the client experience.
Nuf said... No need to elaborate. The image included with this post is the one I use as an avatar on most web sites, etc... you should recognize me... My hair is short... for a reason!
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