Great business building idea...

This comes to us from the folks at the American Assn. of Cosmetology Schools... and it can work for any school or salon or shop...

Try it and create your own recovery!

Nice!

During the economic downturn, movies have been a particularly strong sector of the economy, with several recent blockbusters setting box office records. With the holiday movie season getting underway, here is an easy promotional idea schools can use to generate clinic traffic as well as enrollment interest.

Hold a Movie and a Makeover Event

Select a cinema near your school and contact the promotions manager, or general manager. Offer to provide free, in-lobby services for a three-hour time period on a busy movie afternoon/evening. Try to target your appearance to a movie that attracts young women, such as “Twilight.”

You may provide free seated chair massages or a arm, hand and wrist massage in the theater lobby. Another option is to provide a complimentary skin analysis. Make sure every guest leaves with a menu of services from your school, and a coupon for a free or discounted service; or a scholarship.

What you’ll need: A table to staff three students, a massage chair (if you plan on offering massages), three to six students and an instructor, lotion and nail supplies. It’s also good to have a greeter to meet guests as they enter the lobby and direct them to the service area; as well as answer questions from those interested in a beauty career.

Offer to donate tips to a cause in the community such as a United Way agency or CUT IT OUT! Finally, make sure the community knows about your school’s event. Send a brief “Movie and a Makeover” press release to local media outlets letting them know what your school is doing and who tips will benefit. You may also ask the promotions manager if you can distribute coupons at the box window.

Finally, be sure someone at the school tracks coupons that come in as a result of the program.
More Next Week

American Association of Cosmetology Schools
http://www.beautyschools.org
9927 E. Bell Rd., Ste. 110
Scottsdale, AZ 85260
800-831-1086 or 480-281-0431