This is week #3. We lost a week last week with the Thanksgiving holiday. By Thanksgiving next year you will be rolling in the dough if you have implemented these weekly tips.
Week #3 - Go Short
The best way to build a clientele of clipper cuts and short hair is to wear short hair yourself. Lead by example. Clients look to you for guidance and inspiration. You are the licensed and experienced professional. There are very few busy barbers who wear pony tails. Wearing short hair lets you use and discuss short hair styling products from a powerful perspective. Getting your hair cut frequently keeps you in touch with the client experience.
I go this one better. I pay for my haircuts. Getting a free cut from a co-worker is not a client experience. We are too close to the business. Getting out and sitting in a chair in another shop will provide some real perspective as to how you compare and what the client sees and experiences. You might want to invite another barber to your shop and share impressions and perspectives.
This is a great men's haircut resource site. Image gallery, message and chat forums, etc. Check it out.
http://haircutsformen.org/
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